If you have social media accounts but you aren't utilizing video marketing to attract new consumers, you are missing out on sales. Video marketing is one of the most popular and effective ways to market on the Internet, and if you don't know how to make a video you need to get professional help. If you have lots of video clips of the items that you sell, or your staff, or even power point presentations, this may be enough to get started. Here are a few things you'll want to consider.
Have an Expert Compile the Clips
A video editing expert can take all the clips that you have from your business, and put them all together to create an informative marketing video. If there are pieces needed or more time that needs to be filled, the expert will let you know how long and what type of clip to create. They can switch from shots of standstill pictures, and incorporate live videos to create the marketing video you need.
Add a Catchy Tune or Company Jingle
When people aren't talking, or if there isn't any talking in the video, you want to have a catchy song or a jingle that is associated directly with your video. If you don't currently have a jingle, talk with the video editing professional to see if they have audio experience; they may be able to help you create a brand jingle. People will hear the tune and then instantly think of your business or your products, and maybe get it stuck in their head to remember to order.
Link the Video and Email It
Have the video linked to all your social media pages, in your email signature, and send it out in your email marketing campaigns. It should be on your company website and attached to anything that you send someone about your business. If you aren't sure how to link the video properly, consult an online marketing company for help.
Not only do you want to do your part with trying to spread the video, but you may want to pay a social media marketing company to help you campaign, and to help improve your exposure. If you have been thinking of putting together a video to advertise but you don't know where to start or what you need, find an editing service provider that can take footage and clips that you already have, and compile the video that you need.
Contact a company like Watrous Video Productions to learn more.