Livestreaming your event is an extraordinary way to allow more people into your inner circle. It can help to build your brand and expand your reach. Here are four compelling reasons to try this new media technique:
1. Allow people to participate, regardless of their location.
Ideally, you have fans all over the globe. Unfortunately, cost and time limitations means they can't come to your every event. The beauty of the internet is in its ubiquity and accessibility. Allow fans in other countries to attend your events digitally via a livestream. This makes your content more accessible, which in turn can expand your reach even further.
2. Expand your guest list.
All venues have size limitations due to fire code laws and other safety restrictions. This can be a real problem when the size of your audience exceeds the venue's capacity. Livestreaming allows you to expand your guest list virtually. If tickets sell out, people will still be able to feel included in your event when they watch it online. Livestreaming can ensure that nobody feels left out.
3. Serve as free advertising.
Promote your livestream on your social media channels. This allows you to offer additional value and advertising for an event you'd be putting on anyway. People who wouldn't consider coming to your concert or event may be tempted to watch your livestream from the comfort of their home. If they like what you do, you may have gained yourself a future customer. They may even tell all their friends about the great event they watched online.
4. Bring people into your process.
True fans of your work will love getting to see behind the scenes. Consider livestreaming not only the event itself, but also the set up process. Seeing you practice and get everything ready for the event will make you more relatable. It will allow your audience to feel like you're their friend, rather than an untouchable performer. This can be very good for your overall brand.
If you'd like to get started livestreaming your next event, don't try to do it yourself. There's no reason to reinvent the wheel when professionals are available to assist you. Hire a livestream production service to capture your next event with professionalism and efficiency. Spend your time entertaining your fans and doing what you do best, and your livestream production service will capture it on film and upload it live to the world wide web.