Setting up a branded tent is a great way to attract attention at any event. If you're planning to acquire a promotional tent, you'll likely want to see that you'll get the most bang for your buck. Let's take a look at 5 tips for purchasing a branded canopy.
Any time you're deploying branded items of any type, brand consistency is essential. This means being especially picky about small details, such as the lettering, logos, and colors on a promotional canopy. Many products are manufactured using canvas and it can be a tricky material to work with for printing companies.
Learn the Care Requirements
It's also a good idea to inquire about how well the colors will hold up over time, especially if you plan to place your canopy outdoors. Fading not only can hurt brand consistency, but it will make your location look a bit shabby. Talk with the printer about maintenance requirements in terms of storage and cleaning. A well-designed canopy shouldn't require significantly more than a bit of vacuuming and washing with water and a very light detergent.
Get the Add-Ons
Flags and banners, in particular, add motion and visual movement to a setup. If possible, ask for a backdrop that's also branded. This will ensure that your branding is repeated on more than just the tent.
Given that these items tend to be shaped differently than the tent, you should have a graphic designer plan for them. If you have a graphic designer you regularly work with, ask the company producing your canopy for templates to work with. Make sure the digital files are set to their printing system's color scheme, too.
Fire Code Compliance
Even if you don't plan to have anything under the canopy that might catch fire, it's wise to check that the materials used for a promotional canopy are up to spec. Two of the most commonly used specifications are NFPA 701 and CPAI-84, and you should always look for these certifications when purchasing a branded canopy. Both attest that the fabric is designed to be flame-resistant.
Know the Standards
It's also prudent to ask the coordinators for all events what standards they require for tents and you should try to get this information months in advance. You never want to be unable to put up a branded canopy because it doesn't meet the specs set out by an event's coordinators.